 Electronic Arts Inc. (NASDAQ: ERTS) today announced an all-new Team Racing pack for the critically-acclaimed Need for Speed SHIFT™. The content pack takes online racing to the next level with an action-packed new race mode and five renowned racing cars - all for free (Need for Speed SHIFT and Xbox LIVE® or PlayStation®Network account required). The Team Racing pack is the first downloadable content for Need for Speed SHIFT and will be available worldwide on December 1st on the Xbox 360® video game and entertainment system. The pack will be released for the PlayStation®3 computer entertainment system on December 3rd in Europe and on December 10th in North America.
The Team Racing mode brings a fresh new challenge to SHIFT by completely redefining online racing. In this mode, two teams of up to six racers will battle against each other for online supremacy. Individual driving strategy and playing it safe won’t work as team tactics and 200 mph split-second decisions are required to push your team to the podium. [Click here for more]
 People around the world have experienced the revolution in interactive fitness with EA SPORTS Active™ Personal Trainer, the critically acclaimed and effective circuit style exercise program that gives you the benefit of a personal trainer in a box. Today, EA SPORTS™, a label of Electronic Arts Inc. (NASDAQ:ERTS), announced that EA SPORTS Active™ More Workouts is now available in North American retail stores and will be available worldwide on November 20th, 2009. Developed exclusively for the Wii™ by EA Canada, EA SPORTS Active More Workouts is the highly anticipated second installment in the EA SPORTS Active franchise, an innovative line of interactive fitness products that offer personalized, customizable workouts. Developed in collaboration with fitness experts, including Bob Greene – renowned exercise physiologist, author and Oprah’s personal trainer – the EA SPORTS Active franchise provides an effective, inexpensive way to burn calories, get fit and have fun from the comfort of home.
EA SPORTS Active More Workouts will keep users motivated, and their hearts pumping, with new challenges and variety. It features over 35 new exercises and activities that create unlimited combinations of customizable exercise routines targeting upper and lower body, as well as cardio. New to the EA SPORTS Active franchise will be an emphasis on abdominal exercises including Curl Ups and Crunch and Punches, as well as a Warm Up/Cool Down feature. An all-new presentation will bring users to the tropics and will immerse them in warm weather activities like waterskiing and paddle surfing. [Click here for more]
 The Sims are off on an adventure of a lifetime! The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced that The Sims™ 3 World Adventures Expansion Pack*, the first expansion pack to the best-selling PC game of calendar 2009**, The Sims 3, is available at retail nationwide and for digital download today for the PC and Mac. The game will be in stores worldwide in 60 countries and in 22 languages this week.
“The Sims 3 World Adventures is the most robust expansion pack in the history of The Sims franchise,” said Scott Evans, General Manager of The Sims at EA. “Players can take their Sims to three new real-world inspired locations in Egypt, France, and China where they will embark on exciting adventures, master new skills, and discover exotic objects and treasures to collect. In addition, the enhanced building and customization features will allow players to express their creativity in exciting new ways. We’re looking forward to seeing what players create and the new stories, content, and movies they’ll share online.”
[Click here for more]
 Spend the holidays in hell! Visceral Games™, the award-winning developers behind the critically-acclaimed Dead Space™ franchise and a studio of Electronic Arts Inc. (NASDAQ:ERTS), today announced a demo for Dante’s Inferno™. Coming this December, the ‘Gates of Hell’ demo includes the entire opening level and gives gamers a taste of Visceral Games’ blockbuster adaptation of Dante Alighieri’s epic poem, The Divine Comedy.
The ‘Gates of Hell’ demo will introduce players to the game’s hero, epic story and intense action gameplay, tracing Dante’s battles from the surface all the way to the Gates of Hell. Players will experience fast-paced hack-n-slash combat as they fend off waves of enemies before taking on the ultimate battle against Death. After defeating this boss, Dante will be armed with Death’s scythe, a powerful holy cross, and will be ready to tear open the Gates of Hell. The demo also features two stunning cinematic movies made by Blur, the award-winning visual effects, animation and design studio. [Click here for more]
 Recruit your crew and fight for the lost! Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ:ERTS) today announced that the internationally acclaimed Shooter RPG Mass Effect™ 2 will also be released as a Collectors’ Edition in limited quantities. Available on January 26 in North America (Jan 29 in EU) alongside the standard edition, the Collectors’ Edition of Mass Effect 2 comes in a premium, tin case and includes the full version of the game, a 48-page hardcover “Art of Mass Effect 2” book, Issue 1 of the Mass Effect Redemption comic book, and a bonus DVD with behind-the-scenes and making-of videos. In addition, the Mass Effect 2 Collectors’ Edition will include unique in-game weapons and armor that can only be obtained by purchasing this version. With its larger-than-life hero Commander Shepard, intense shooter action, nuanced characters and a rich storyline, Mass Effect 2 is one of the most anticipated titles of 2010.
“We’re really excited to roll out this Collectors’ Edition featuring so many unique items, including special Collectors’ Edition armor and weapons and content that will surprise Mass Effect fans,” said Dr. Ray Muzyka, co-founder, BioWare and Group General Manager of the RPG/MMO Group of EA. “The limited edition comic book and bonus DVD will really enhance and expand the overall Mass Effect 2 experience.”
[Click here for more]
 Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ:ERTS) announced today that the highly-anticipated game Dragon Age™: Origins is now available on the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system and PC. Dragon Age: Origins introduces a dark and gritty approach to the fantasy genre where players must make ruthless decisions and be willing to sacrifice their friends and loved ones for the greater good of mankind. Several downloadable content packs are also now available, including Warden’s Keep, The Stone Prisoner and the Blood Dragon Armor.
“The launch of Dragon Age: Origins is the fantasy event of 2009,” said Dr. Ray Muzyka, co-founder of BioWare and Group General Manager of the RPG/MMO Group at EA. “I am extremely proud of the entire development team - and we’re all very excited to release one of our best games yet!” [Click here for more]
 Electronic Arts Inc. (NASDAQ: ERTS) today announced that the award-winning Need for Speed™ NITRO is in stores across North America and will hit store shelves in Europe on November 6. Developed specifically for the Wii™ and Nintendo DS™, Need for Speed NITRO brings an unrivaled sense of speed to the streets as players evade cops and take down competitors to become the world’s top racer.
“Need for Speed NITRO pushes the limits of racing on the Nintendo platforms to deliver the ultimate racer of the holiday,” said Joe Booth, Senior Producer. “With deep track designs and intense speeds, as well as accessible controls, NITRO promises insanely competitive races that will appeal to all levels of players.”
[Click here for more]
 The Play Label of Electronic Arts Inc. (NASDAQ: ERTS) is about to add some sizzle to holiday gatherings and travel as it begins shipping HASBRO FAMILY GAME NIGHT 2 for the Wii™ and HASBRO FAMILY GAME NIGHT for the Nintendo DS™. The sequel to last year’s award-winning HASBRO FAMILY GAME NIGHT video game collection brings five new Hasbro (NYSE: HAS) games to the Wii platform this year and, for the first time, gives on-the-go fans some portable fun with four games for the Nintendo DS.
HASBRO FAMILY GAME NIGHT 2 for the Wii brings five top-selling favorites to the console platform, including: OPERATION, JENGA, BOP IT, PICTUREKA, and CONNECT 4X4. Up to four players can jump into original gameplay modes for each of the games or they can enjoy new modes which include “JENGA Chance Blocks” where players hammer escaping blocks or remove “Bomb Blocks” before they explode. The title also offers a GameShow Party mode, where players are transported to a live GameShow in front of an in-game studio audience, with MR. POTATO HEAD as the host, while players play as their own Wii Mii characters. As host, MR. POTATO HEAD beckons players to spin the Challenge Wheel to determine which game they will play.
“EA is committed to bringing friends and families together around the TV for engaging, wholesome interactive entertainment,” said Chip Lange, Vice President and General Manager of EA’s Hasbro Division. “With HASBRO FAMILY GAME NIGHT 2, we’ve added some great game experiences to our line-up that range from a zany GameShow mode to addicting family classics like OPERATION, BOP IT and PICTUREKA. We’re sure HASBRO FAMILY GAME NIGHT 2 will provide lasting memories and enjoyable times this holiday season.”
[Click here for more]
 Get ready to have your passport stamped on an African adventure! The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced SimAnimals™ Africa for the Wii™ and Nintendo DS™ shipped and will be available Worldwide this week. In SimAnimals Africa, players tame exotic animals including lions, gorillas and elephants by befriending, petting, playing and even controlling their movements as they explore landscapes like savannas, jungles and river deltas.
“SimAnimals Africa transports players to the African wilderness where they must restore the balance of nature to win the game,” said Tim LeTourneau, General Manager of the SimAnimals Franchise. “Throughout their journey, they’ll interact with exotic animals, learn to unlock their unique abilities, discover new locations, and uncover interesting collectibles. It brings the current focus on the environment home in a safe and entertaining way.” [Click here for more]
 Electronic Arts Inc. (NASDAQ:ERTS) is proud to announce today that the Need for Speed™ franchise has surpassed 100M units sold life to date.* The newest release, Need for Speed SHIFT, pushes the franchise over the 100M mark, making it the best-selling racing brand in the gaming world. Need for Speed has become a driving force for innovation in the racing genre. Known for delivering unparalleled white-knuckle racing, creative customization and street style, the Need for Speed series has generated over $2.7B in life-to-date sales and has become a powerful pop culture phenomenon.
“Few videogame franchises ever reach the 100M units mark, so this is a huge honor. We have millions of fans to thank for driving us to this milestone,” said Frank Gibeau, president, EA Games Label. “With the launch of Need for Speed SHIFT and the upcoming release of Need for Speed NITRO, we hope to continue to deliver the most entertaining, action-packed racing experiences.” [Click here for more]
|
